Transformers Toys


Transformers is a media franchise produced by American toy company Hasbro and Japanese toy company Takara Tomy. It follows the battles of sentient, living autonomous robots, often the Autobots and the Decepticons, who can transform into other forms, such as vehicles and animals. The franchise encompasses toys, animation, comic books, video games and films

The franchise began in 1984 with the Transformers toy line, comprising transforming mecha toys from Takara’s Diaclone and Micro Change toylines rebranded for Western markets. The term “Generation 1” covers both the animated television series The Transformers and the comic book series of the same name, which are further divided into Japanese, British and Canadian spin-offs, respectively. Sequels followed, such as the Generation 2 comic book and Beast Wars TV series, which became its own mini-universe. Generation 1 characters underwent two reboots with Dreamwave in 2001 and IDW Publishing in 2005, with a third starting in 2019. There have been other incarnations of the story based on different toy lines during and after the 20th century. The first was the Robots in Disguise series, followed by three shows (Armada, Energon, and Cybertron) that constitute a single universe called the “Unicron Trilogy”.

A live-action film series started in 2007, again distinct from previous incarnations, while the Transformers: Animated series merged concepts from the G1 continuity, the 2007 live-action film, and the “Unicron Trilogy”. For most of the 2010s, in an attempt to mitigate the wave of reboots, the “Aligned Continuity” was established. In 2018, Transformers: Cyberverse debuted, once again, distinct from the previous incarnations.

Although initially, a separate and competing franchise started in 1983, Tonka’s Gobots became the intellectual property of Hasbro after their buyout of Tonka in 1991. Subsequently, the universe depicted in the animated series Challenge of the GoBots and follow-up film GoBots: Battle of the Rock Lords was retroactively established as an alternate universe within the Transformers multiverse.

Transformers Toys From The 1980s

Generation 1 transformers toys

Transformers Toys From the 1990s

Transformers Toys From the 2000s

Transformers Merch


Transformers Toys Studio Series 87 Deluxe Transformers: Dark of the Moon Bumblebee Action Figure, 8 and Up, 4.5-inch

as of March 28, 2023 4:34 am

Transforming Toys, Optimus Prime Transformer Action Figures Toy, Kids' Play Transformer Car Robot, Deformed Car Robot Toys, Gift for Boys Ages 3-12

as of March 28, 2023 4:34 am

Victoper Remote Control Car Transformers Robot RC Car 360° Rotation Stunt Cars Electronic Cars 1:14 Kids Toys

as of March 28, 2023 4:34 am

TRANSFORMERS Toys Generations Legacy Voyager Prime Universe Bulkhead Action Figure - Kids Ages 8 and Up, 17.5 cm

as of March 28, 2023 4:34 am

TRANSFORMERS Toys Generations Legacy Core Autobot Hot Rod Action Figure - 8 and Up, Multicolor, One Size, F3012

as of March 28, 2023 4:34 am

TRANSFORMERS Toys Cyberverse Ultimate Class Optimus Prime Action Figure - Combines with Energon Armour to Power Up - For Kids Ages 6 and Up, 9-inch E7112ES1

as of March 28, 2023 4:34 am

Transformers Toys Generations War for Cybertron: Kingdom Voyager WFC-K9 Cyclonus Action Figure - Kids Ages 8 and Up, 17.7 CM

as of March 28, 2023 4:34 am

Transformers Toys Generations Legacy Core Skywarp Action Figure – 8 and Up, 8.5 x 9.5 cm, Multicolor, F3011

as of March 28, 2023 4:34 am

TRANSFORMERS Toys Generations Legacy Deluxe Decepticon Dragstrip Action Figure - Kids Ages 8 and Up,

as of March 28, 2023 4:34 am

TRANSFORMERS Toys Generations War for Cybertron: Kingdom Core Class WFC-K12 Starscream Action Figure - Kids Ages 8 and Up, 3.5-inch, F0665

as of March 28, 2023 4:34 am

LEGO Icons Optimus Prime, Transformers Robot Model Set (10302)

£108.99  in stock
as of March 26, 2023 1:27 pm

Zavvi - The Home of Pop CultureOptimus Prime. Leader of the heroic Autobots. And now an impressive 2-in-1 LEGO build for Transformers fans. Awaken your passion for the Transformers universe with this LEGO Optimus Prime (10302) model building kit for adults as you craft all the details of an iconic robot.Just like the beloved original, this Optimus Prime Transformers figure converts from a robot to a truck model and back again. Admire the 19 points of articulation in robot mode and open the chest chamber to store the Autobot Matrix of Leadership. Attach the jetpack in robot mode and place the ion blaster and Energon axe in the Autobot's hands. Other authentic accessories include an Energon cube and optional waist panel. Add the plaque to display your passion for Transformers with pride.Spend quality time with premium LEGO model building kits for adults. This set makes an immersive project for you or a top gift idea for anyone who loves Transformers collectibles. Welcome to your zone!In truck mode, the model measures over 5.5 in. (15 cm) high, 10.5 in. (27 cm) long and 4.5 in. (121 cm) wide. In robot mode, the model stands over 13.5 in. (35 cm) tall.Contains 1,508 Pieces.Build a detailed 2-in-1 LEGO® Optimus Prime collectible modelModel converts from an Autobot to a truck and back againIncludes lots of authentic accessoriesA gift for Transformers fans that's designed especially for adultsIncludes a display plaque so you can pay tribute to your passionRobot includes 19 points of articulationIn robot mode, the model stands over 35 cm (13.5 in.) tall