Toshiba UK announces an exclusive marketing partnership with Paramount?s summer blockbuster movie, Star Trek?, out in UK cinemas in early May. As part of the collaboration Toshiba is launching an integrated marketing campaign including point of sale materials, a range of limited edition lapjacks and online activity, which includes a dedicated microsite containing trailers and clips from the film.
After purchasing a Toshiba product consumers will be driven to the dedicated Toshiba Star Trek microsite – www.toshiba.co.uk/star-trek – where they will have the chance to enter a competition to win a zero-gravity flight. The lucky winner will be flown to Las Vegas to visit the famous G-FORCE ONE ? a specifically modified aircraft that simulates zero-gravity flights. They?ll be treated to their own flight suit, a regravitation celebration afterwards, plus lots of photos and videos of their once-in-a-lifetime experience.
Fans can also engulf themselves further in the Star Trek? universe by downloading images and screensavers and watching movie trailers on the Toshiba microsite. The site also offers fans the opportunity to purchase Star Trek? branded laptop covers that can transform any Toshiba laptop with an exclusive, high quality Star Trek? design. They are a safe and non-permanent way to personalise laptops and are easy to apply giving a smooth finish with no bubbles.
Star Trek? is the latest feature film from director/producer J.J. Abrams (Lost, Cloverfield), and features the original characters from the television series, including James T. Kirk (Chris Pine), Spock (Zachary Quinto), and Scotty (Simon Pegg). The film chronicles the early adventures of a young Kirk and the iconic crew of the USS Enterprise. Star Trek is released nationwide on the 8th May.
